It can be a frustrating thing, wanting to start something, wanting to create a business of your own because once it’s in your head there’s no shifting it. Some people are happy with the 9-5 life and that’s fine but for others it’s not enough and the desire is there to create something of your own. It’s both exciting and frustrating at the same time, it’s extremely hard work, stressful and often feels like your banging your head against a wall but yet it’s amazing and rewarding all at once.

My working life has always been involved in Motorsport right from grass roots all the way up to Formula 1, It’s been an exciting journey full of ups and downs, travelling the globe and meeting some incredible people (some not so much!) but I’ve always had this burning desire to build something of my own, something that may not be exactly a new model but at the very least with a fresh approach to providing a service in key areas of the sport and focusing my attention on bringing a fresh approach to the table.

So here I am Sitting on a flight bound for Canada and reading a book that had been recommended to me the week previous, already by page 30 I can relate to the information being fed to me, some of which if nothing else gives me some encouragement that I’m not going completely mad, but only a little!

What has been highlighted to me that I strongly believe in are the following points:

1. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward.

2. All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation.

Positively defined, a start-up is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking. From the word go we have been saying the same thing “It has to be different” and it’s extremely important we always remember our values and why we started something in the first place so as not to lose sight of what we’re about.

I’m a strong believer in, if you set your mind to something then you most certainly can achieve it. This business is about doing things a little different, doing things our way, helping to enable people to push themselves to their limits and creating strong, long lasting partnerships that shape future success stories across the board.

Do it your way, do it well and have a great time doing it.


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